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  • Denzel Fleming

Creating for the Future


Pictured to our right is the Diffusion of Theory, one of the oldest social science theories according to Wayne W. LaMorte, MD, PhD, MPH . "Why tell us about one of the oldest social science theories while communicating about the future," you might be asking. If we understand the behavior of past actions then we'll understand the future.

Terms We Will Use Going Forward A couple of indicators to note are: Innovators, Early Adopters, Early Majority, Late Majority and Laggards. What I've found to be most interesting about this chart is there is not an indicator for the point of origin (0,0). I will call this marker on the point of origin "Where Creativity and Productivity Meets." Creativity being the X axis (left and right) and Productivity is Y axis (up and down). From innovation to laggard behavior is the passing of time which we must include on our X axis as time's typical location is along the X axis. Getting Started

Original thoughts produce the greatest result. To have an original thought will lead to a more of an organic result. The moment we decide to replicate, reproduce and/or resell/ retail then we are placing ourselves in the category of innovator. We caught onto what will be "the future" early. The earlier we catch "it" (whatever we determine "it" to be) the more we can capitalize on momentum going forward. When we create "it" then we go from owning the moment to owning the momentum. Anything published and promoted after our production will be a result of our marrying of creativity and productivity; some call this process inspiration. NBA all-star Blake Griffin demonstrates what we naturally do as we are inspired (on Twitter) as we can see in the GIF to our right. The house (Twitter) was built to store original thoughts from producers (publishers, unique accounts, etc.) and others can follow if they enjoy content. That's the magic of momentum. This observable action is then quantified as a follow count, retweet, like, etc. The collection of quantifiable actions is our data which we use to gain insight about the behavior of our consumers. What to Do After We Start Our insights will show us past behaviors of our consumers. When we are aware of the behaviors of those who enjoy our content then we can create/ curate content to tailor to their desires and maximize the experience they have with us. When we keep "keeping" at the center of our business then we will continue Creating for the Future.

Takeaways

1. Understand "history repeats itself." 2. Create original content (and reference/ site sources). 3. Analyze data, charts and visual aids to locate areas of patterns. 4. Collect data. 5. Tailor our content. 6. Present what we have for the future. 7. Repeat. Pixel Pushas Creative Group continues to stimulate growth in business through marketing, advertising and multimedia communications. Our efforts drive the bottom line upward and into the black.

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